B2B Tourism: Transform travel complexity into efficiency with Havanatur

Photo: Image generated by Gemini AI for illustrative purposes

Business-to-Business (B2B) refers to tourism activities in which one company sells products or services to another company, rather than directly to the end traveler. This model typically focuses on commercial negotiations, distribution agreements, special rates, tour packages, and partnerships among industry professionals.

It is precisely this business model that has gained significant prominence in Cuba in recent months—particularly since Resolution 68/2026, published in the Ordinary Official Gazette No. 73 on September 3, introduced one of the most significant transformations in the Cuban tourism sector in years: the opening of tourism intermediation activities to non-state management models and foreign companies. Previously, this sector had been reserved exclusively for a specialized state-run entity.

The new regulations introduce changes regarding tourism business models, travel agencies, vehicle rentals, guide services, and ecotourism projects; among the most far-reaching transformations is the expansion of business models applicable to various tourism activities.

In addition to existing options—such as joint ventures and management contracts—the new rules incorporate leasing arrangements and the granting of real rights of usufruct for a fee. Provisions are also made for the concession of areas containing existing or developing assets across different regions of the country, as well as the sale of real estate to foreign investors and to Cubans residing either abroad or within the national territory, subject to the conditions established in the new regulations.

Doing business with Havanatur

Havanatur, an international group of tour operators and travel agencies and a leader in promoting and marketing Cuban tourism products, offers a wide range of tourism products and services designed to help you make the most of this destination through its Havanatur PRO service.

Havanatur PRO is an online platform where clients can manage all their professional travel arrangements, accessing real-time data and exclusive benefits, according to the company’s social media channels.

Through this B2B tourism service, the company handles:

Accommodation, tours, transfers, and car rentals.

Comprehensive event and convention management.

Cost and time savings for your company.

24/7 support for peace of mind.

Its excellent destination management services and personalized assistance ensure high customer satisfaction and maximum efficiency. The company’s vision includes the goal of achieving sustainable growth in developing markets while consolidating multi-destination travel sales to and from Cuba.