The world’s first Casa Havana Club opens in Havana

The world’s first Casa Havana Club opened its doors last Friday in Havana, inviting visitors to enjoy a unique sensory experience with the taste of Cuba.

In a press release, the brand explains that “More than a place, the Casa is a living symbol of the tradition and passion that Cuban rum represents worldwide.” The tour begins at the Havana Club Rum Museum, located on Avenida del Puerto in Old Havana, whose main attraction is the opportunity to delve into the origins and evolution since 1878 of our flagship beverage, considered among the 100 best in the world.

“From there, visitors will stroll through the streets of this beautiful city and just a few meters away, they will find Casa Havana Club: a unique sensory experience with the taste of Cuba,” states the press release, which lists the new establishment’s address as Muralla Street No. 261, between Habana and Aguiar Streets.

Open Monday through Saturday, from 10:00 a.m. to 7:00 p.m., Casa Havana Club invites visitors to discover the versatility of Havana Club rum, reinforcing the brand’s commitment to continue promoting the passion for Cuban Light Rum, an ambassador of national culture.

“Cuban rum is identity, it is pride, and it is also versatility. Casa Havana Club will be the place where that essence is felt and experienced. This will also be a way to promote the rich Cuban cultural tradition,” stated Michael Merolli, CEO of Havana Club International S.A.

The Casa, created as a place to enjoy, discover new products, and browse bottles, also reveals Havana Club’s commitment to supporting entrepreneurial ventures. Andrea Gallina, the Italian businessman who owns the new establishment, commented that the venue is “a tribute to the city, the community, and Cuban traditions, from the bell (at the entrance) to the work in the Havana Club factories, the master rum makers, engineers, chemists, and employees who give us the opportunity to enjoy a drink and a special evening.”

The joint venture Havana Club International S.A. was created in November 1993 by the Cuban company Cuba Ron S.A., responsible for rum production, and the French Pernod Ricard Group, with the objective of developing the Havana Club brand internationally through Pernod Ricard’s robust international distribution network.

Today, Havana Club is one of the Group’s 13 leading spirits brands; it is the third largest international rum brand in the world and a global leader in super-premium and superior rums. Furthermore, it is exported to more than 125 countries worldwide (except the USA) and is the most awarded Cuban rum brand in the world.