Iberostar Cuba launches “Feel the Rhythm” campaign

The Iberostar Cuba Hotels & Resorts chain has decided to make Cuba’s rich cultural, musical and natural heritage the central theme of its new communications campaign. Under the slogan “Feel the Rhythm,” the campaign is presented as a tribute to the island’s most authentic expressions. Cuba was recently recognized at the World Travel Awards as the Caribbean’s Leading Cultural Destination.

To bring the slogan to life, Iberostar has partnered with the prestigious Lizt Alfonso Dance Cuba (LADC) company. Its internationally acclaimed dancers convey the vibrant energy that the Spanish brand wants to associate with the experience of traveling to Cuba.

The campaign, running from November until the end of 2026, invites visitors to discover the island through transformative experiences, further reinforcing Iberostar’s commitment to sustainable and socially responsible tourism.

The benefits that accompany this strategy include exclusive and differentiated packages, superior accommodation standards, personalized experiences and preferential rates.

At a press conference, it was announced that donations linked to the initiative will be allocated to the Lizt Alfonso Dance Cuba + Local Development project, which offers free dance workshops for children and teenagers, as well as wellness spaces for senior citizens.

Institutional support comes from the Cuban Ministry of Tourism (MINTUR), while international tour operators like Transat are joining forces to boost the campaign in key markets, especially Canada.

“Feel the Rhythm” seeks to recognize travelers who have forged an emotional connection with Cuba over the years, while also connecting with new generations eager for more authentic and immersive experiences.

The official launch took place at the recently inaugurated Hotel Iberostar Selection La Habana, the tallest building in the capital. In addition, the company announced a new lease agreement for the Iberostar Origin Laguna Azul in Varadero a few weeks ago.