Cubanacan positions Trinidad as a vacation destination

Photos: Theder Castro

The Cubanacan Hotel Group is consolidating its strategy to transform Trinidad from a tour stopover destination into a hub for vacations, supported by a hotel infrastructure of approximately 1,400 rooms distributed across seven properties in the city and the Ancón Peninsula.

This was stated by Yaikel Alejandro Juviel Reina, Cubanacan’s supervising delegate in the municipality, during the second edition of the “Motivos Cubanacan” event.

This gathering, which brings together 80 representatives from both national and international travel agencies and specialized press was described by the delegate as a source of pride and a strategic opportunity.

The visit to the third villa founded by the Spanish Crown in Cuba served to showcase firsthand the diversification of Trinidad’s tourism offers, which encompass four categories: sun and beach, city, culture and heritage, and nature, including the Escambray Mountains.

According to the regional delegate, Cubanacan’s hotel capacity in Trinidad is divided into two clearly defined areas. On the Ancón Peninsula, the group operates approximately 900 rooms in four hotels: the iconic Meliá Trinidad Península, the Club Amigo Costa Sur, the Memories Trinidad del Mar, and the Club Amigo Ancón. This coastal complex is the cornerstone for the development of extended-stay tourism.

On the other hand, in the heart of the “Museum City of the Caribbean,” Cubanacan operates the Trinidad Ciudad complex, a group of properties that includes the Hotel Las Cuevas, La Ronda, La Calesa, Mesón del Regidor, and Hotel Trinidad 500, offering a fully immersive experience in the town’s colonial heritage. These are complemented by the Hotel Iberostar Trinidad and the Mistic Trinidad La Popa.

Reina highlighted the Meliá Trinidad Península hotel as a key asset in this transformation. Recognized as “The smartest hotel in Cuba,” and certified with five stars, this state-of-the-art facility has enabled a shift in the destination’s business model, attracting higher-volume operations and facilitating the transition away from circuit tourism.

He also identified Canada as the main source market for the destination, driven strongly by the tour operator Sunwing, followed by a significant presence from the Spanish and Portuguese markets. He also emphasized the growing popularity among Cubans living abroad and the domestic market. With a view to strengthening these achievements, the Cubanacan delegate in Trinidad pointed out that the current focus is on service quality. “We have to ensure that our clients come to Trinidad and leave in love with our city,” he stated, emphasizing employees’ commitment to innovation and excellence despite daily challenges.

“Motivos Cubanacan” is thus emerging as the ideal platform to open up to Latin American markets and consolidate Trinidad’s new position.