Cuba participates in the International Franchise Exhibition Buybrand Expo 2025

Cuban delegation is participating from today through October 3 in the international BUYBRAND Expo 2025 in Moscow, Russia, an event considered the largest of its kind in the world.

Cuban Tourism Counsellor to Russia, Cristina León Iznaga, along with the Vice President of the Cubasol Group, Axel Mulet Diéguez, and Franchise Specialist at the Palmares S.A. Extra-Hotel Enterprise, Onaidis Ramírez Sánchez, are present at the event to promote excellent Cuban brands such as La Bodeguita del Medio, Floridita and Gato Tuerto, according to the Cubasol Group on social media.

Among the Cuban franchises being promoted are El Floridita, El Gato Tuerto, and La Bodeguita del Medio, the latter currently with locations in the Czech Republic and Mexico, in addition to its iconic locations in Cuba itself.

Speaking to Sol de Cuba recently, during the First International Franchise Workshop, Ladislav Starka, franchisee of La Bodeguita del Medio in Prague, commented that this establishment is a well-conceived project, from its decor, staff, entertainment, chefs, and the sense of conveying Cuban culture.

The Moscow program

In Moscow, Buybrand Expo 2025 will address the main topics of franchising, business model presentations and partnership development, with a focus on attracting entrepreneurs, investors and representatives of small, medium-sized, and large businesses.

The exhibition will include roundtable discussions and case study sessions, franchise presentations, conferences, seminars,l and master classes led by experts, as part of dialogue spaces featuring both renowned international brands and emerging franchisees.In addition, it will feature companies from various sectors: retail, catering, services, manufacturing and more.

What are franchises?

Franchising has long been a popular way for entrepreneurs to start their own business with the support and guidance of an established brand.

As the business landscape continues to evolve, franchise trade shows have become an increasingly powerful tool for both franchisors and potential franchisees, according to the official Buybrand website.

The power of franchise trade shows in 2025 lies in their ability to bring together industry leaders, aspiring entrepreneurs and innovative technology to create a dynamic and impactful event. They also provide a valuable platform for brands to showcase their offers, for potential franchisees to explore their options, and for industry professionals to connect and collaborate.