Varadero: An ideal Caribbean resort for MICE tourism and events

Varadero, Cuba’s premier resort and one of the Caribbean’s most renowned sun and beach destinations, is strengthening its position as a strategic location for meetings, incentives, conferences and exhibitions (MICE) tourism, thanks to a unique combination of modern infrastructure, air connectivity, specialized services and natural attractions.

Located on the Hicacos Peninsula, Varadero features over 20 kilometers of white-sand beaches and crystal-clear waters, just 30 minutes from Juan Gualberto Gómez International Airport, the country’s second busiest. This proximity ensures efficient transfers for delegates and organizers, as well as effective logistics for small, medium and large-scale events.

The destination boasts a robust hotel infrastructure, with 4- and 5-star hotels, many belonging to renowned international chains. These hotels feature spacious, multifunctional rooms, state-of-the-art audiovisual technology, internet connectivity, exhibition areas, and spaces adaptable to various formats of corporate, scientific and association events. Several resorts operate on an all-inclusive basis, simplifying budget planning and comprehensive event management.

Varadero is also distinguished by the experience and professionalism of its staff. The Plaza América Convention Center serves as a hub for event organizers, technical personnel, interpreters, guides and specialized suppliers, who work in close coordination to guarantee high standards of quality, personalized attention, and tailored solutions for each client.

This organizational capacity has allowed the destination to successfully host international congresses, incentive trips, product launches and high-level business meetings.

Another added value of the resort is the diversity of options for complementary activities, essential in the MICE segment.

Incentive programs, team building and networking can be undertaken in natural settings, golf courses, marinas, ecological reserves and cultural centers, as well as on excursions to nearby cities such as Matanzas and Havana. These experiences enrich the event agenda and provide an authentic and memorable component for participants.

The destination’s safety, stable health situation, year-round warm climate, and the hospitality that distinguishes the Cuban people reinforce Varadero’s competitiveness compared to other Caribbean destinations. This is further enhanced by the institutional support of tourism authorities and the existence of specialized structures for the promotion and coordination of event tourism in Cuba.