Playa Luxury also arrives in Varadero

Executive President of the Gaviota Tourism Group, Carlos M. Latuff, assures that “when you cross the doors of Playa Luxury, you will sense that luxury and the Cuban spirit combine.”

Posted by Sol de Cuba, July 18, 2025


The Gaviota Tourism Group’s Luxury brand will be presented in Cuba’s largest beach resort on August 15. According to the company, this marks the birth of a new concept that redefines luxury in Varadero.


“More than just accommodation, Playa Luxury is a sensorial experience that combines the exclusivity of premium services with the authenticity and warmth of the Cuban spirit,” Gaviota announced in a press release.


Executive President of the Gaviota Tourism Group, Carlos M. Latuff, assures that “when you cross the doors of Playa Luxury, you will sense that luxury and the Cuban spirit combine.”


The press release informs tour operators that sales will begin on August 15 through the website www.gaviotahotels.com with premium all-inclusive packages and exclusive benefits.

Luxury in other destinations in Cuba


For those seeking sophistication, luxury and exclusivity, the Gaviota Tourism Group already offers luxury accommodations in other tourist destinations in the country: Cayo Guillermo, Cayo Santa María and Playa Pesquero.


Playa hotels now feature premium rooms with a personalized butler service, private gourmet restaurants, transportation, and access to private bathing areas. In Cayo Guillermo, the villas on stilts facing Playa Pilar are the big draw.


And “it’s not just a service, it’s a promise of excellence,” according to the company’s president. A complete concept designed for discerning travelers who seek privacy, elegance and exclusive attention.

The Gaviota Tourism Group


The Gaviota Tourism Group boasts 37 years of hotel excellence and a professional offer designed to ensure guests fully enjoy the charms of the Caribbean in more than one hundred properties with over 40,000 rooms.


Its accommodations are located along the beachfronts of Cuba’s main tourist destinations. The group also has international marinas, a travel agency, and air, domestic and ground transportation services, including buses and car rentals.

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