Cuba promotes multi-destination tourism in the Caribbean region

The Havanatur S.A. Tour Operators and Travel Agencies Group announced on social media that it is joining the Cuban Ministry of Tourism (MINTUR) as the official destination management company for the Dominican Republic’s Tour Operators’  FAM trip, designed to prepare and implement multi-destination programs between the two countries.

In June, MINTUR organized the 1st Multi-Destination Forum, where several agencies presented their designs to attract visitors eager to experience “one trip, endless stories.” Following days of exchanges between destination management companies, tour operators, hoteliers, airlines and ground service providers, 15 products were presented, designed to promote this type of travel and connect Cuba with the best tourist destinations in Mexico, Venezuela, the Dominican Republic, Panama and Jamaica.

At the Forum’s closing, Deputy Minister of Tourism Yamily Aldama commented that the event was held with the purpose of “reviving a product that has always worked very favorably for Cuba,” and that integration with Latin America, the Caribbean, and other countries around the world is now essential. The economic sanctions imposed by the United States against Cuba and the effects of COVID-19 have negatively impacted tourist arrivals to the country. Given this scenario, tourism authorities are developing new strategies to target emerging and distant markets, including China, Russia and Turkey, among others.

Minister of Tourism Juan Carlos García Granda has noted the possibility of implementing initiatives in the region to attract shared benefits from distant tourist flows.

Recently in Canada, the minister argued that the establishment of new foreign and domestic import companies and new cash-and-carry wholesale stores guarantees efficient supply chains to maintain high service standards in the country’s hotels.