Gran Caribe Experiences: An event to inspire and transform
As part of the program, the company will officially launch its new promotional campaign under the hashtag #GranCaribeExperiences
Posted by Daily Pérez Guillén, 25/10/2025
The President of the Gran Caribe Hotel Group, Jesús Pérez Balsa, defines the Experiences event, organized for the first time by this Cuban tourism chain, as a platform to inspire, connect, and create opportunities.From the Hotel Nacional de Cuba, he emphasized that the event is much more than a meeting point. “A space where ideas will be transformed into projects capable of generating real change,” he said.
“We want it to be the starting point for new alliances, the integration of visions, and the creation of unique experiences.”Pérez Balsa added other objectives for this meeting are: “to strengthen ties and consolidate relationships with a view to a mutually beneficial future. Tourism is a dynamic ecosystem in constant evolution.
Therefore, spaces like this are essential for aligning efforts, sharing knowledge and experiences, and developing common strategies that drive our collective success.”In an increasingly competitive global environment, Gran Caribe is committed to the quality of its services, its ability to innovate, and its ability to adapt.
“We maintain a firm commitment to excellence, heritage, history, and culture. Our goal is for each visitor to not only enjoy their stay, but also to live a memorable experience, a story they want to share.
“Later, Gran Caribe’s Commercial Director, Diana González, gave a presentation highlighting the attractions of all the Hotel Group’s properties in seven destinations across the Cuban archipelago.During the event, Gran Caribe’s seven foreign partners (Meliá, Iberostar, Blue Diamond Resorts, Roc, Barceló, NH, Blau) will present the facilities they manage in Cuba.
As part of the program, the company will officially launch its new promotional campaign under the hashtag #GranCaribeExperiences. In addition, tour operators, national inbound destinations, specialized press, retail agencies, and airline representatives will be able to learn firsthand about the Group’s exclusive products and its facilities in Havana and Varadero.
